mentored into flooring

In the mid-1960s, my uncle, Peter Liquori, started a commercial floor cleaning business and called it P.A.L. He always told me he named it after me, as my dad's nickname for me was "Pal." It wasn't until later that I realized the name came from his initials, Peter A. Liquori. I began working for him when I was 10 years old and learned a lot about caring for floors.

I've been a serial entrepreneur since I was 13, running various companies with a focus on superior customer service and quality products at fair prices. My mentor, Stew Leonard of the famous Stew Leonard's stores, emphasized these values when I met him at 17.

I spent many years in finance, but the 2008 economic crisis pushed me to seek new opportunities. Starting a floor refinishing business was far from my mind until I had a frustrating experience trying to get my own hardwood floors refinished. Despite calling multiple companies, only one returned my call, and they never followed up with a quote.

This experience motivated me to research the industry. I found that most flooring companies were small operations, often unlicensed and lacking proper insurance. I decided to change that. I started my own flooring business with a commitment to reliable service, proper licensing, and full insurance coverage, ensuring every customer receives the best experience possible.